Selected Works

1996 - 2020


Design is research, Architecture is a political issue. They belong inseparably together and both affect people’s lives: how we live, how our children are taught, how we are treated when we are ill and the quality of our neighbourhoods. In history every human settlement has always had a peculiarity of its own.
pfc. is an international partnership practicing design, architecture, urbanism, and cultural analysis. It was established in Milan in 2001 challenging clients and authorities to ensure that good design is valued economically, socially and environmentally. Activities include undertaking professional services, research, publishing, and holding lectures.
pfc consultants’ team has been selected for high skills and experience of each member. They work closely so as to produce high-quality, rigorous research that will be widely disseminated as well as to help define and then deliver to our client the best long-term solution for their organisation, one that will fulfil all the original aims and requirements of the project.

Our architecture, interior and product design departments work throughout history and across styles, always seeking to enhance life through good design. We collaborate with our clients and craftsmen to produce personalised living environments as well as the occasional high profile public buildings.
As Our practice is committed to design excellence and customer service, we design the most part of the interiors of the house, in order to have a remarkable result, besides the study and accurate design we also carry out a thorough research on materials and working techniques. At the same time we scout the auctions in Europe, looking for furniture pieces of the most important designers of the 20th century. The calibrated mix of designed interiors and furnitures with the modern and rare pieces makes each home unique because entirely tailored on our customers’s needs. Such way of working very closely to the Italian craftmeship production, has also the advantage of having competitive prices for high quality products.

Who we are

This is who we are


Pierfrancesco Cravel Architects




Via Gian Giacomo Mora 7
20123 – Milano

Via Gian Giacomo Mora 7 - Milano